What Does A Social Marketer Do?

Decoding the Social Marketer’s Expertise: Tools, Techniques, and Industries

What does a social marketer do?

Social marketing has become an essential component of modern business strategies, with companies increasingly turning to social marketers to help them navigate the complexities of the digital world. As such, understanding the role of a social marketer, what a social marketer does, and the benefits they provide across various industries is crucial for businesses looking to stay ahead in today’s competitive landscape.

What Does A Social Marketer Do?

A social marketer is a professional who leverages social media platforms and other digital tools to create, manage, and optimize marketing campaigns that drive brand awareness, engagement, and ultimately, conversions.

As noted by industry expert Jay Baer, “Content is fire; social media is gasoline.” Social marketers play a critical role in creating and sharing the content that fuels success across various industries. As stated by another expert, Andrew Davis, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” The role of social marketers in building relationships and driving revenue cannot be understated.

A recent study by DataReportal found that as of January 2022, there are 4.62 billion social media users worldwide, making social marketing more essential than ever for businesses looking to reach their audiences effectively.

Tasks Performed by a Social Marketer:

A typical social marketer has a diverse range of tasks and responsibilities, including content creation, campaign management, audience engagement, performance analysis, and client communication. These tasks encompass various aspects of social media marketing and contribute to the overall success of the campaigns they manage.

  • Content Creation: Social marketers are responsible for creating engaging and visually appealing content for various social media platforms. This includes designing images, writing captions, and crafting compelling calls to action. Tools like Canva (www.canva.com) and Adobe Creative Cloud (www.adobe.com/creativecloud) are widely used for content creation.
  • Content Curation: Social marketers also curate relevant content from various sources to share on their clients’ social media profiles. This involves finding and selecting high-quality articles, videos, or images that resonate with the target audience. Tools like Feedly (www.feedly.com) and Pocket (www.getpocket.com) help in content curation.
  • Campaign Management: Social marketers plan, execute, and manage social media campaigns. They are responsible for setting campaign objectives, targeting the right audience, and selecting the most appropriate platforms. Tools like Hootsuite (www.hootsuite.com) and Sprout Social (www.sproutsocial.com) are popular for managing campaigns.
  • Audience Engagement: Engaging with the audience is crucial for social marketers. They monitor comments, respond to messages, and interact with followers to foster a sense of community. Tools like Agorapulse (www.agorapulse.com) and Buffer (www.buffer.com) help streamline audience engagement.
  • Performance Analysis: Social marketers analyze the performance of social media campaigns to gauge their effectiveness and identify areas for improvement. They track key metrics such as engagement rate, reach, and conversions. Tools like Google Analytics (www.analytics.google.com) and Socialbakers (www.socialbakers.com) are used for performance analysis.
  • Client Communication: Social marketers maintain regular communication with clients to provide updates, discuss campaign performance, and gather feedback. They may use tools like Zoom (www.zoom.us) for video calls or Slack (www.slack.com) for team collaboration and communication.

The Role of a Social Marketer: A Deep Dive into Diverse Industries

The following are examples of what a social marketer does, the tools they use, and the benefits they provide in 27 different industries:

1. Retail
Social marketers in retail use platforms like Facebook, Instagram, Pinterest, and Twitter to showcase products, promote sales and special offers, and engage with customers. They leverage tools like Hootsuite (www.hootsuite.com) for scheduling content and monitoring social media performance, and Canva (www.canva.com) for creating eye-catching visuals. Benefits include increased brand exposure, better customer insights, and higher customer retention rates.

2. Healthcare
In healthcare, social marketers focus on building trust, sharing relevant information, and connecting with patients. They may use platforms like LinkedIn and Twitter to reach healthcare professionals, and Facebook to connect with patients. Tools like Sprout Social (www.sproutsocial.com) help them manage content and analyze performance. The benefits include improved patient engagement, heightened brand credibility, and enhanced communication between patients and providers.

3. Financial Services
Social marketers in financial services aim to build credibility, promote products and services, and maintain regulatory compliance. They often use LinkedIn for B2B communication and Twitter for news updates. Tools like HubSpot (www.hubspot.com) assist with content creation, automation, and analytics. Benefits include increased brand trust, better customer engagement, and a more comprehensive understanding of audience needs.

4. Nonprofit
For nonprofit organizations, social marketers focus on driving awareness, inspiring action, and generating donations. They may use platforms like Facebook, Instagram, and Twitter to share stories, showcase events, and provide updates. Tools like Buffer (www.buffer.com) help manage content and scheduling, while CrowdTangle (www.crowdtangle.com) aids in measuring the impact. Benefits include increased fundraising, volunteer recruitment, and heightened public awareness of the cause.

5. Education
In the education sector, social marketers work to attract prospective students, engage current students, and build relationships with alumni. They utilize platforms like Facebook, Instagram, LinkedIn, and Twitter to share campus news, events, and success stories. Tools like Later (www.later.com) and Google Analytics (www.analytics.google.com) help manage content and measure success. The benefits include increased student enrollment, enhanced campus community engagement, and stronger alumni networks.

6. Real Estate
Social marketers in real estate use platforms like Facebook, Instagram, LinkedIn, and YouTube to showcase properties, share market updates, and engage with potential clients. Tools like Planoly (www.planoly.com) and PromoRepublic (www.promorepublic.com) assist with content planning, scheduling, and analytics. Benefits include increased property exposure, improved client communication, and better insight into buyer preferences.

7. Travel and Tourism
In travel and tourism, social marketers use platforms like Facebook, Instagram, Pinterest, and Twitter to share enticing visuals, promote deals, and engage with travelers. Tools like Sked Social (www.skedsocial.com) and Unmetric (www.unmetric.com) assist with content planning, scheduling, and analytics. Benefits include increased brand visibility, more bookings, and better customer relationships.

8. Food and Beverage
Social marketers in the food and beverage industry focus on showcasing products, promoting specials, and engaging with customers. They often use platforms like Facebook, Instagram, Pinterest, and Twitter to share mouthwatering images, recipes, and promotions. Tools like CoSchedule (www.coschedule.com) and Agorapulse (www.agorapulse.com) help with content management and performance analysis. The benefits include increased sales, customer loyalty, and better market understanding.

9. Automotive
In the automotive industry, social marketers use platforms like Facebook, Instagram, LinkedIn, and Twitter to showcase vehicles, share news, and engage with customers. They rely on tools like SocialBee (www.socialbee.io) and Brandwatch (www.brandwatch.com) to manage content and monitor brand sentiment. Benefits include increased brand awareness, improved customer satisfaction, and enhanced understanding of consumer preferences.

10. Entertainment
Social marketers in the entertainment industry work to promote events, engage fans, and build excitement around new releases. They use platforms like Facebook, Instagram, TikTok, and Twitter to share teasers, behind-the-scenes content, and interviews. Tools like Asana (www.asana.com) and Meltwater (www.meltwater.com) assist with content planning and performance tracking. Benefits include heightened anticipation for releases, increased ticket sales, and stronger fan engagement.

11. Fashion and Apparel
In the fashion and apparel industry, social marketers utilize platforms like Facebook, Instagram, Pinterest, and TikTok to showcase collections, promote sales, and engage with customers. They use tools like Post Planner (www.postplanner.com) and Iconosquare (www.iconosquare.com) for content management and performance analytics. Benefits include increased brand exposure, better understanding of consumer preferences, and the ability to capitalize on current trends.

12. Technology and Software
Social marketers in the technology and software industry focus on promoting products, sharing updates, and engaging with users. They often use platforms like Facebook, LinkedIn, Reddit, and Twitter to share news, product demonstrations, and user-generated content. Tools like Sprinklr (www.sprinklr.com) and SocialPilot (www.socialpilot.co) assist with content planning, scheduling, and analytics. Benefits include increased user acquisition, improved customer retention, and a more comprehensive understanding of market needs.

13. Energy and Utilities
In the energy and utilities sector, social marketers work to build brand credibility, share industry updates, and engage with customers. They use platforms like Facebook, LinkedIn, and Twitter to disseminate information, showcase innovations, and address customer concerns. Tools like Sendible (www.sendible.com) and Mention (www.mention.com) help manage content and monitor brand reputation. Benefits include improved customer satisfaction, increased brand trust, and better communication with stakeholders.

14. Sports and Fitness
Social marketers in the sports and fitness industry aim to inspire, educate, and engage with fans and customers. They use platforms like Facebook, Instagram, TikTok, and Twitter to share workout routines, nutritional tips, and motivational content. Tools like ContentCal (www.contentcal.io) and Awario (www.awario.com) assist with content planning, scheduling, and analytics. Benefits include increased brand loyalty, better customer engagement, and enhanced community building.

15. Professional Services
In the professional services sector, social marketers focus on building brand authority, promoting services, and engaging with clients. They often use platforms like Facebook, LinkedIn, and Twitter to share industry news, case studies, and testimonials. Tools like Zoho Social (www.zoho.com/social) and eClincher (www.eclincher.com) help manage content and monitor social media performance. Benefits include increased client acquisition, better client retention, and an enhanced reputation within the industry.

16. Manufacturing
Social marketers in the manufacturing industry aim to generate leads, showcase capabilities, and engage with customers. They use platforms like Facebook, LinkedIn, and Twitter to share product updates, industry news, and company milestones. Tools like Loomly (www.loomly.com) and Oktopost (www.oktopost.com) assist with content management and analytics. Benefits include increased brand exposure, better customer relationships, and more comprehensive insights into customer needs.

17. Beauty and Cosmetics
In the beauty and cosmetics industry, social marketers leverage platforms like Facebook, Instagram, Pinterest, and TikTok to showcase products, share tutorials, and engage with customers. They use tools like Tailwind (www.tailwindapp.com) and SocialBakers (www.socialbakers.com) for content planning, scheduling, and performance analysis. Benefits include increased sales, better understanding of consumer preferences, and the ability to capitalize on emerging trends.

18. Gaming
Social marketers in the gaming industry work to promote new releases, engage with fans, and build online communities. They use platforms like Facebook, Instagram, Twitch, and Twitter to share game teasers, live streams, and user-generated content. Tools like Falcon.io (www.falcon.io) and Rival IQ (www.rivaliq.com) assist with content planning and performance tracking. Benefits include increased game sales, better player retention, and stronger fan engagement

19. Agriculture and Agribusiness
In the agriculture and agribusiness sector, social marketers focus on promoting products, sharing industry insights, and engaging with farmers and other stakeholders. They use platforms like Facebook, LinkedIn, and Twitter to share news, innovations, and educational content. Tools like Khoros (www.khoros.com) and Talkwalker (www.talkwalker.com) help manage content and monitor brand sentiment. Benefits include increased brand awareness, improved customer relationships, and better insight into market needs.

20. Environmental Services
Social marketers in the environmental services industry aim to raise awareness, promote sustainable practices, and engage with stakeholders. They often use platforms like Facebook, Instagram, LinkedIn, and Twitter to share updates, success stories, and educational content. Tools like Airtable (www.airtable.com) and SentiOne (www.sentione.com) assist with content planning, scheduling, and analytics. Benefits include increased public engagement, better stakeholder communication, and heightened awareness of environmental issues.

21. Publishing and Media
In the publishing and media industry, social marketers work to promote content, engage with readers and viewers, and build brand loyalty. They utilize platforms like Facebook, Instagram, LinkedIn, and Twitter to share articles, videos, and behind-the-scenes insights. Tools like Trello (www.trello.com) and Audiense (www.audiense.com) assist with content planning, scheduling, and audience analysis. Benefits include increased content consumption, better audience engagement, and enhanced brand credibility.

22. Event Management
Social marketers in the event management industry focus on promoting events, building anticipation, and engaging with attendees. They often use platforms like Facebook, Instagram, LinkedIn, and Twitter to share event updates, teasers, and behind-the-scenes content. Tools like Eventbrite (www.eventbrite.com) and Cvent (www.cvent.com) help manage event promotion and analytics. Benefits include increased event attendance, better attendee engagement, and heightened public awareness of the event.

23. Legal Services
In the legal services sector, social marketers aim to build brand authority, showcase expertise, and engage with clients. They use platforms like Facebook, LinkedIn, and Twitter to share legal updates, case studies, and testimonials. Tools like NetBase (www.netbase.com) and BuzzSumo (www.buzzsumo.com) help manage content and monitor social media performance. Benefits include increased client acquisition, improved client retention, and an enhanced reputation within the industry.

24. Logistics and Supply Chain Management
Social marketers in the logistics and supply chain management industry focus on showcasing capabilities, sharing industry updates, and engaging with customers. They use platforms like Facebook, LinkedIn, and Twitter to share news, innovations, and company milestones. Tools like NapoleonCat (www.napoleoncat.com) and Cyfe (www.cyfe.com) assist with content management and analytics. Benefits include increased brand exposure, better customer relationships, and a more comprehensive understanding of market needs.

25. Human Resources and Talent Acquisition
In the human resources and talent acquisition sector, social marketers work to promote job openings, showcase company culture, and engage with potential candidates. They use platforms like Facebook, LinkedIn, and Twitter to share job postings, employee testimonials, and company news. Tools like TweetDeck (www.tweetdeck.com) and Brand24 (www.brand24.com) help manage content and monitor brand sentiment. Benefits include improved talent acquisition, better candidate engagement, and a stronger employer brand.

26. Telecommunications
Social marketers in the telecommunications industry aim to promote services, share updates, and engage with customers. They often use platforms like Facebook, Instagram, LinkedIn, and Twitter to showcase products, share user-generated content, and address customer concerns. Tools like SocialReport (www.socialreport.com) and Followerwonk (www.followerwonk.com) assist with content planning, scheduling, and analytics. Benefits include increased customer acquisition, improved customer satisfaction, and better understanding of customer preferences.

27. Government and Public Sector
In the government and public sector, social marketers work to inform, engage, and connect with citizens. They use platforms like Facebook, Instagram, LinkedIn, and Twitter to share policy updates, success stories, and public service announcements. Tools like GovDelivery (www.govdelivery.com) and Nuvi (www.nuvi.com) help manage content and monitor public sentiment. Benefits include improved public trust, better citizen engagement, and more effective communication with stakeholders.

 

What Does A Social Marketer Do Between 9am and 5pm?

Just for fun, here’s a simplified snapshot of what a Social Marketer from our team at Social Marketer does on a typical day at the office.

  • 9:00 am – 9:30 am: Eloise starts her day at Social Marketer, a social media agency in Vancouver Canada, by checking her email and responding to any urgent messages from clients or colleagues. She also reviews her schedule for the day in Google Calendar and her tasks in Monday.com to ensure she is prepared.
  • 9:30 am – 10:00 am: Eloise reviews the performance of the previous day’s social media posts for her three clients, one from the fitness industry, another from the technology sector, and the third from the food and beverage industry. She makes notes of any key insights or trends to discuss during the team meeting.
  • 10:00 am – 10:45 am: Eloise attends a team meeting with her colleagues at Social Marketer. They discuss ongoing campaigns, share insights on the clients’ social media performance, and brainstorm new content ideas for each client.
  • 10:45 am – 11:00 am: Eloise takes a short break to recharge before diving into content creation.
  • 11:00 am – 12:30 pm: Eloise works on creating new content for her local Vancouver fitness industry client. She designs eye-catching images using Ai, Photoshop, and Canva, writes engaging captions, and submits them for client approval using Cloud Campaign.
  • 12:30 pm – 1:15 pm: Eloise takes her lunch break and enjoys some downtime away from her desk.
  • 1:15-1:30: Eloise catches up on emails and messages.
  • 1:30 pm – 2:30 pm: Eloise works on curating relevant content for her Los Angeles technology sector client. She uses Feedly to find articles on the latest tech trends and Pocket to save interesting content for later sharing. Once she has a list of potential content, she creates a few initial draft posts.
  • 2:30 pm – 3:15 pm: Eloise preps for then participates in a quick Google Meet video call with her Toronto food and beverage industry client to discuss the performance of their recent social media campaign and gather feedback on the content strategy. She takes notes in Google Docs during the call to ensure she can implement any necessary changes or recommendations.
  • 3:15 pm – 3:30 pm: She takes a short break to stretch her legs and refocus before continuing her work.
  • 3:30 pm – 4:15 pm: Eloise analyzes the performance of her clients’ social media campaigns using Google Analytics and Cloud Campiagn. She identifies areas of improvement, such as increasing engagement on specific platforms or optimizing content for better reach.
  • 4:15 pm – 4:45 pm: She prepares the first draft of an agenda for tomorrow’s client meeting and shares it with her team for further discussion and planning. They collaborate using Twist to exchange ideas and suggestions for improving the clients’ social media performance.
  • 4:45 pm – 5:00 pm: Eloise wraps up her day by updating her to-do list, her time tracking, and organizing her tasks for the following day. She ensures she has all necessary information and resources for her upcoming meetings and assignments.

This day in the life of a social marketer showcases the variety of tasks involved in managing social media campaigns for clients across different industries. From content creation and curation to performance analysis and client communication, a social marketer must be versatile, adaptable, and efficient in managing their workload.

As the digital landscape continues to evolve, the question of “what does a social marketer do” becomes increasingly crucial in driving success across various industries. As Jeff Bezos, CEO of Amazon, once said, “Your brand is what other people say about you when you’re not in the room.” Social marketers are instrumental in shaping that conversation, ensuring that businesses can foster positive brand perceptions and build lasting relationships with their target audiences.

The wide-ranging benefits that social marketers bring to the table, from increased brand awareness and customer engagement to improved customer satisfaction and retention, are evident across diverse industries. With the rapid growth of social media users worldwide, it’s clear that businesses that fail to recognize and capitalize on the expertise of social marketers risk being left behind in an increasingly competitive marketplace.

To ensure that your business can harness the power of social marketing, contact Social Marketer today for assistance with this service. With the expertise of a social marketer, your company can unlock the full potential of social media to drive brand awareness, engage with your target audience, and ultimately, achieve business success across various industries. Don’t miss this opportunity to transform your business through the power of social marketing by understanding what a social marketer does and utilizing their skills effectively.