Selecting the Best Vancouver Social Media Agency: Top 10 Services & Strategies in 2023

Vancouver is a vibrant city with a growing community of digital marketing and social media companies. With so many great options to choose from, it can be overwhelming to find the right Vancouver social media agency for your business. In this article, we’ll provide you with a comprehensive guide on how to choose the best social media marketing agency in Vancouver, including the top 10 social media marketing services offered by these agencies in 2023.

Approaching the Search for a Social Media Marketing Agency

When searching for a social media marketing agency, it’s important to approach the search in the same way you would approach hiring a new staff member. You need to have a clear idea of what you need them to do, the skills you’re looking for, and what you’re willing to pay. The social media agency you choose will be crafting the message your future customers will hear from you. Ensure that their staff members are professional and strike the right tone to reach your target demographic.

An informed approach to social marketing includes:

  • Generating qualified leads
  • Increasing conversion rates and return visits
  • Improving engagement with clients and prospects
  • Increasing branding and awareness
  • Integrating with business goals and offline marketing

When social media marketing strategies are tailored to your brand, you should see improvements in overall ROI. Ideally, you’ll generate sales while cultivating relationships with new clients and encouraging existing clients to engage more often.

What to Look for in a Vancouver Social Media Marketing Agency

Different industries and businesses have different marketing needs, so how do you find a local Vancouver social media marketing agency that’s the perfect fit for you? There are six things to consider:

  1. Services: The first thing you need to know before you hire a social media marketing agency in Vancouver is what kind of services they offer. Full-service social media agencies can cover everything from strategic planning, posting, engagement, design, creative, advertising, events, contests, and sweepstakes, while smaller or specialized agencies focus on specific services or industries.
  2. Location: Technology has made it easy to work with agencies from all over the world, but there are some advantages to choosing a firm closer to home. Hiring a local Vancouver or Fraser Valley agency often means that it’s easier to book meetings, and you don’t have to deal with time zones or currency conversions.
  3. Reputation: Get to know the social agency’s reputation. It’s helpful to get a sense of how people view the agency. Take a look at their social media presence. Have they been mentioned in any publications? Are they quoted as experts? All of these can be helpful ways to get to know a little more about the company.
  4. Results: No matter how flashy a social media marketing campaign is, in the end, it all comes down to results. When choosing a social agency, you’ll want to ask about the kinds of results they have achieved for clients in the past and what you can expect for your own business. Be wary of social agencies that make promises that are hard to keep.
  5. Credibility: One of the best indicators of how a social media agency functions is to see work they’ve done before. Case studies and testimonials will give you a good picture. Asking to speak to a current or former client is even better.
  6. Price: It helps to have an idea of your budget before you start looking to hire a social media agency. Prices will vary by the size and scope of the work, but it’s common to spend anywhere from $500 a month to $5,000 a month on social media marketing alone.

Top 10 Social Media Marketing Services and Strategies Offered by Vancouver Agencies in 2023

1.Content Creation and Curation

    • Crafting visually appealing and engaging content to increase brand visibility and customer engagement.
    • Audience research
    • Content strategy development
    • Visual design
    • Copywriting
    • Content scheduling
    • Hashtag research
    • A/B testing
    • Engagement optimization
    • Analytics and reporting
    • Content repurposing
  • Example 1: A social media marketing agency creates visually appealing content for a fashion brand’s Instagram page, using high-quality images, engaging captions, and relevant hashtags to increase brand visibility and customer engagement.
  • Example 2: A social media marketing agency curates content for a travel agency’s Facebook page, sharing inspiring photos and videos, travel tips, and destination guides to keep followers engaged and interested in the brand.

2. Social Media Advertising

    • Utilizing paid advertising campaigns to reach a wider audience and generate leads.
    • Platform selection
    • Target audience identification
    • Ad creative design
    • Ad copywriting
    • Budget management
    • A/B testing
    • Conversion tracking
    • Retargeting
    • Analytics and reporting
    • Campaign optimization
  • Example 1: A social media marketing agency creates and manages a targeted Facebook ad campaign for a new skincare line, using audience research and A/B testing to optimize ad creative, copy, and targeting to generate leads and increase sales.
  • Example 2: A social media marketing agency creates a series of sponsored LinkedIn posts for a B2B technology company, targeting decision-makers and using retargeting to maximize ROI.

3. Social Media Management

    • Consistent management of social media accounts, maintaining an active presence and engaging with the audience.
    • Account setup
    • Branding consistency
    • Content scheduling
    • Community management
    • Responding to comments and messages
    • Crisis management
    • Cross-promotion
    • Influencer outreach
    • Reporting and analytics
    • Platform updates and trends
  • Example 1: A social media marketing agency manages the social media accounts of a restaurant chain, responding to comments and messages, posting daily specials and promotions, and using cross-promotion to drive traffic to the brand’s website.
  • Example 2: A social media marketing agency manages the social media accounts of a non-profit organization, using compelling visuals and storytelling to engage with supporters, promote events and initiatives, and raise awareness for their cause.

4. Influencer Marketing

    • Collaborating with influencers to create authentic content and expand brand reach.
    • Influencer research
    • Influencer outreach
    • Contract negotiation
    • Content strategy
    • Campaign management
    • Performance tracking
    • Sponsored posts
    • Product placements
    • Giveaways
    • Reporting and analytics
  • Example 1: A social media marketing agency partners with a popular food blogger to create sponsored Instagram posts featuring a new line of healthy snacks, using the influencer’s authority and authenticity to drive brand awareness and product sales.
  • Example 2: A social media marketing agency partners with a fitness influencer to create a series of YouTube videos promoting a new line of workout clothes, using the influencer’s credibility and expertise to reach a highly engaged target audience.

5. Social Listening and Reputation Management

    • Monitoring brand mentions, sentiment, and competitors to manage online reputation and make data-driven decisions.
    • Keyword tracking
    • Sentiment analysis
    • Competitor analysis
    • Crisis detection
    • Brand monitoring
    • Responding to reviews
    • Customer service
    • Reporting and insights
    • Trend identification
    • Benchmarking
  • Example 1: A social media marketing agency uses social listening tools to monitor the online reputation of a healthcare company, identifying negative reviews and comments and responding in a timely and professional manner to mitigate the damage.
  • Example 2: A social media marketing agency tracks competitor mentions and social media activity for a tech startup, using the insights to inform the brand’s own social media strategy and identify opportunities for growth.

6. Social Media Strategy and Consulting

    • Developing customized social media strategies to achieve specific business objectives.
    • Goal setting
    • Platform selection
    • Content strategy
    • KPI identification
    • Audience segmentation
    • Competitor analysis
    • Brand voice development
    • Advertising strategy
    • Resource allocation
    • Measurement and analytics
  • Example 1: A social media marketing agency develops a comprehensive social media strategy for a beauty brand, including platform selection, content strategy, influencer partnerships, and performance metrics, to achieve the brand’s business objectives.
  • Example 2: A social media marketing agency provides consulting services for a small business, advising on social media best practices, audience segmentation, and resource allocation to help the brand achieve its social media goals.

7. Social Media Analytics and Reporting

    • Measuring the performance of social media activities to optimize results and inform future strategies.
    • KPI tracking
    • Data analysis
    • Customized reporting
    • Competitor benchmarking
    • Conversion tracking
    • ROI calculation
    • Sentiment analysis
    • Trend identification
    • Recommendations
    • Visualization and presentation
  • Example 1: A social media marketing agency tracks the social media performance of a sports team, measuring KPIs such as engagement rate, reach, and conversion to optimize future content and campaigns.
  • Example 2: A social media marketing agency provides customized social media reporting for a global fashion brand, using data analysis and visualization to present key insights and recommendations to the brand’s marketing team.

8. Community Building and Engagement

    • Creating and nurturing online communities to foster brand loyalty and advocacy.
    • Community creation
    • Content planning
    • Active engagement
    • User-generated content
    • Q&A sessions
    • Contests and giveaways
    • Ambassador programs
    • Customer support
    • Relationship building
    • Reporting and analytics
  • Example 1: A social media marketing agency creates and manages an online community for a pet food brand, engaging with followers through user-generated content, contests, and giveaways, and building brand loyalty and advocacy.
  • Example 2: A social media marketing agency hosts a Q&A session on Twitter for a financial services company, answering followers’ questions and providing personalized customer support to improve the brand’s reputation and customer satisfaction.

9. Social Media Training and Workshops

    • Empowering teams with the skills and knowledge to effectively manage social media platforms and campaigns.
    • Customized training
    • Platform-specific workshops
    • Content strategy development
    • Advertising best practices
    • Analytics and reporting
    • Crisis management
    • Community engagement
    • Influencer marketing
    • Social media tools

Example 1: A social media marketing agency provides customized training for a start-up business, educating the team on social media tools, content strategy development, and analytics and reporting to enable them to effectively manage their social media platforms.

* Example 2: A social media marketing agency conducts a platform-specific workshop for a healthcare organization, teaching their marketing team the best practices for advertising and engaging with patients on social media.

10. Video Marketing

    • Creating and promoting video content to reach and engage with the target audience.
    • Video strategy development
    • Scriptwriting
    • Storyboarding
    • Filming and editing
    • Animation and motion graphics
    • Video optimization
    • Platform selection
    • Paid promotion
    • Analytics and reporting
    • Testing and optimization.
  • Example 1: A social media marketing agency creates a series of instructional videos for a cooking website, using animation and motion graphics to visually demonstrate cooking techniques and recipes, and promoting the videos on YouTube and Instagram to reach a wider audience.
  • Example 2: A social media marketing agency produces a promotional video for a travel company, showcasing the beauty and adventure of their destinations, and using paid promotion on Facebook and Twitter to target potential customers and increase brand awareness.

List of Vancouver Social Media Agencies

  1. Stir Marketing: “Stir is a full-service Vancouver digital marketing agency focused on enhancing online visibility, driving leads and sales through strategic marketing plans, social media promotion, digital ads, SEO, app marketing, and a range of website services.” –
  2. Social Marketer: “White label Canadian Social media management + advertising agency specializing in social media management and advertising for small and medium sized businesses.” –
  3. Jelly Marketing: “Jelly Marketing is an award-winning Digital Marketing & PR Agency in Vancouver, BC providing services in social media, SEO, PPC, public relations, and more.” –
  4. Sky Alphabet: “Vancouver social media agency Sky Alphabet offers social media management, content development, social media strategy, and paid social advertising services.” –
  5. AntiSocial Solutions: “AntiSocial Solutions is a digital marketing agency that grows the online presence of companies through creative ideas and innovative technology.” –
  6. My Loud Speaker Marketing: “My Loud Speaker Marketing is a Vancouver strategic marketing agency that offers branding, social media, web design, and digital marketing services.” –
  7. Legendary Social Media: “Legendary Social Media is a social media marketing agency in Vancouver, Canada. We help businesses grow online with winning social media strategies.” –
  8. Major Tom: “Major Tom is a full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape.” –
  9. Marwick Marketing: “Marwick Marketing is a leading digital marketing agency in Vancouver. Find out why higher standards can grow your business.” –
  10. Think Profits: “Grow your profits with a digital marketing strategy. We’re the top rated Vancouver Digital Marketing Agency with 38 five star reviews – contact us today to get started boosting your business!” –

Social Marketer is a Vancouver social media marketing agency with a track record of providing personalized service and generating excellent results for international and Canadian businesses both large and small. Social Marketer specializes in white label social media management, advertising, and social media contests. Drop us a note or give us a call. We’re friendly and we’d be happy to chat about social media and how we can help grow your business. Request a custom social media estimate or a quick PDF overview of case studies, services and pricing today

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June 2021 curated captions and Canva templates from Social Marketer