How Much Do Social Media Managers Charge?
The cost of hiring a Social Media Manager (SMM) can vary significantly based on the scope of work, the level of expertise required, and whether the SMM is a full-time employee, a freelancer, or a social media management company. Here’s a breakdown of the typical costs associated with each:
1. Full-Time Social Media Manager Salary
As of 2023, the average annual salary for a full-time social media manager in the United States ranges from $50,000 to $70,000. However, this can vary widely based on factors such as the size of the company, the industry, and the location. For example, social media managers in large metropolitan areas or in high-demand industries may command higher salaries.
2. Freelance Social Media Manager Rates
Freelance social media managers typically charge an hourly rate or a project-based fee. The hourly rate can range from $15 to $200 per hour, depending on the freelancer’s experience, expertise, and the complexity of the project. Some freelancers may also offer package deals for ongoing social media management services which might range from $500 to $1500 per month depending on the services provided. The variables that might affect price in this scenario can include but aren’t limited to social media management services such as: number of social networks, number of posts, type of posts (eg static image posts, motion image posts, Reels, Stories), post Boosting, social engagement, social follower building, post translation, photography / videography).
3. Social Media Management Company Pricing
Social media management companies offer a range of packages to accommodate different needs and budgets. Hiring a social media management company is often a much more affordable choice for small and medium sized businesses. For example, Social Marketer, a leading social media management agency, offers the following packages:
- DIY Package: Priced at $39 per month, this package is designed for do-it-yourself users. It includes a social media dashboard, unlimited DIY posts, auto scheduling & posting, AI-powered features, and support for up to 7 social accounts.
- Basic Package: Priced at $249 per month, this package is ideal for solo entrepreneurs. It includes 3 unique posts per week for up to 2 social networks, custom designed graphics, monthly reporting, and customer support.
- Pro Package: Priced at $429 per month, this package is perfect for startups. It includes 5 unique posts per week for up to 4 social networks, custom designed graphics, monthly reporting, and customer support.
- Growth Package: Priced at $699 per month, this package is ideal for small businesses. It includes 7 unique posts per week for up to 6 social networks, 1 x Growth Booster, custom designed graphics, monthly reporting, and customer support.
The cost of hiring a social media manager can vary widely based on several factors. It’s important to consider your specific needs, budget, and the value that a skilled social media manager or outsourced freelancer or social media management service provider can bring to your business when deciding on the right option for you.
