Hey, New Followers! So glad you’re here 😊 Let’s get to know each other. My name is [insert] and I [“started [insert business name]” or “joined the [insert business name] team”] because I wanted to help people [insert USP]. I love [insert] and am learning to love [insert]. Now your turn! Share below and get in touch anytime you’d like to connect.

• Your professional headshot
• A photo of you “at work” (ie: sitting at your desk, with your product or performing your service)
• A more casual photo of you “at play” <– helps to make your account and your brand feel more relatable!
• A simple graphic you create featuring a photo of you with your logo and/or USP as a text overlay

CHAOS OR ORDER >>> What’s your working style? I [insert, ie: “can’t start work in the morning unless my desk is tidy and my To Do list is written, but it’s a different story in my kitchen (lol)”]. Share how you work best below!

• A photo of a space in your home or office that shows your style (either “chaos” or “order”)
• A side-by-side comparison of somewhere you allow for chaos (ie: your junk drawer) and somewhere you aim for order (ie: your home office)

Note: A behind-the-scenes shot of a messy desk or workspace can help to make you and your brand feel more relatable; however, if your business is one where cleanliness is key (ie: medical, food service, professional organizing etc.) beware of showing too much “chaos”.

Play with me! 🏝 🏝 🏝 If I was marooned on a deserted island, I’d want to have [insert 3 funny, relatable or sentimental things]. What would you choose? Tell me in the comments below!

• A photo of you looking thoughtful (ie: imagining a tropical island)
• A photo of a tropical location you’ve visited, or of you on a tropical beach
• A photo (or series of photos) of the thing(s) you’d want with you on a deserted island
• A simple graphic you create featuring the words “Play with me!” or “Let’s play a game!” as a text overlay

“Dream big. Start small. But most of all, start.” (Simon Sinek) Yes! The thing is, starting is usually the hardest part. I know I [insert; ie: “struggled to get started this morning”, or “struggled to find the gumption to finally start my own business”).] But I’m glad I did because [insert]. What’s something you had a hard time starting but are grateful you did?

• A simple graphic you create featuring the quote as a text overlay
• A casual, natural photo of you “starting something” (ie: behind the Start Line at a local race) or looking “ready for anything” (ie: standing, smiling, hands-on-hips, and looking towards the future)
• An abstract photo representing a challenge you’ve overcome

What makes [insert business name] different from other [insert industry] providers? Lots! But mostly, this: When you choose [insert business name], you get: ✅ [insert benefit of your product/service] ✅ [insert benefit] ✅ [insert benefit] (and so much more). [Choose: Book, buy, order, waitlist, etc.] today:

• A photo of your product, of you creating your product, or of you performing your service
• A photo of a happy client/customer using your product or receiving your service (Note: Always get permission to share photos of clients/customers on social media.)
• A simple graphic you create with your USP or mission statement and a clear call-to-action (CTA) as a text overlay

I have a hard time tooting my own horn (even though I’m proud of what I do). So I thought I’d let some [insert business name] clients/customers do the tooting for me (lol). Check out some recent reviews here to learn more about how [business name + product/service name] help people to [insert primary USP]: [insert link to Google or Facebook Reviews]

• A simple graphic you create featuring an except of a recent 5-star review as a text overlay (Make sure to include your logo!)
• A photo of you looking happy, relaxed and grateful
• A funny, lighthearted photo of you pretending to play a horn or blow a whistle
• An abstract photo representing “gratitude” (ie: a Thank You card, a bouquet of flowers, or a bunch of balloons)

You asked, I/we answered! Introducing [insert something new your business is offering, ie: Facebook shopping, kids sizes, workshops, overnight shipping, etc.]. Now you can [insert benefit of this new offering, ie: place your order without leaving Facebook; share the Jill’s T love with the whole family, or have your order in your hot little hands by tomorrow morning!] Learn more:

• A simple graphic you create providing information about your new offering
• A photo of you (and/or your team) “celebrating” (ie: high-five, thumbs-up, or with a party hat and streamers)

In case you need a little boost today, here’s one I love c/o author Glennon Doyle: “A good day is a good day. A bad day is a good story. At the end of the day, it’s all good.” Yes! Here’s to being able to see the good stories in the bad days <3

• A simple graphic you create featuring the Glennon Doyle quote as a text overlay
• A funny, lighthearted photo showing you making the most of a bad day (ie: enjoying a piece of cake even though the batter fell on the floor)
• A photo showing you and/or your team or family having a particularly good day (ie: watching a sunrise, relaxing in the garden, etc.)

What would you do with [insert 3 primary benefits/results of your product/service, ie: “more time, less stress, and more money”]? The possibilities are endless, right!?

The desire to provide people with [insert variation of those 3 benefits/results, ie: “the ability to have a stress-free event”] is precisely why I/we created [insert business/brand name].

And I can’t wait for you to try it. Visit [ie: website or brick-and-mortar location] to learn more.

• A photo of you looking relaxed, happy and approachable
• A photo of you with your product or performing your service
• A simple graphic you create featuring the three primary benefits you mention in your post (Make sure to include your logo!)
• A photo of a happy client/customer (Note: Always get permission to share photos of clients/customers on social media.)

These guys right here, the reason I work so hard. Meet [insert, ie: my kids, my family, my pet, my hiking boots]. I love what I do, but the thing that really gets me out of bed in the morning is the knowledge that working hard at [insert, ie: my work/business] will give me [insert, ie: the freedom, the time, the future] to enjoy a truly blessed life with [insert, my family]. What’s your why?

• A photo or series of photos of “Your Why” (ie: your family, kid(s), pet(s), or you enjoying your favorite hobby)

To TikTok or not to TikTok? Vote! Do you use Tiktok? I [choose: “do. Check me out at [insert handle/link].” or “don’t, but you can find me on Instagram at [insert handle/link].”]

• A photo of you thinking or “questioning” (ie: asking a question, hands/arms up in “Why?”)
• If you TikTok, a photo of you performing a recent (but appropriate) TikTok trend
• If you don’t TikTok, a photo or graphic representing the other social network you’re directing people to in your caption

Trade Secret Time! I couldn’t do what I do without [insert a favorite tool, product or non-competitive fellow business and, as possible, include a tag or @mention]. It [insert how it helps you in your business]. What’s your fave tool of the trade?

• A photo of you at your desk or workspace
• A photo of you with your product, just your product or of you performing your service
• A photo of you using one of the tools mentioned in your post (or a stylized photo of just that tool)
• A simple graphic you create “giving away” one of your trade secrets (with care!)

DID YOU KNOW that beyond [insert primary product/service offering or a well-known benefit to using your product/service], [insert business name] also [choose: “offers” or “can help to”] [insert 2-3 other offerings or lesser-known benefits]? Cool, right! And the benefits don’t stop there. Get in touch to learn more.

• A simple graphic you create featuring the words “Did you know?” as a text overlay
• A simple graphic you create listing all of your product categories or services (not just the most popular or well-known ones)
• A professional photo of you (ie: headshot)
• A photo of you “at work” (ie: with your product or performing your service)
• A photo of you with a happy client/customer (Note: Always get permission to share photos of clients/customers on social media.)

You don’t have to be perfect to be awesome! So get out there and dazzle the world today with your wonderfully weird and worthy self!

• A simple graphic you create featuring the quote as a text overlay
• A fun, lighthearted photo of you (or a friend or family member, shared with permission) being imperfect but awesome

WIll it be easy? No. Will it be worth it? Absolutely. <– This! This is the truth I’m trying to live today. ([Insert, as possible, a short anecdote about something recent and business-related that felt challenging but worth it.]) How about you?

• A photo of you looking satisfied and proud (ideally in front of your desk or workspace, in your office, with your team or with (or making) your product)
• A side-by-side comparison (or slideshow) that shows a photo from “the early (and unglamorous) days” of just starting out vs. the success of where you are today <– Think: “How it started vs. how it’s going!”
• A simple graphic you create featuring the quote as a text overlay

INSIDER TIP –> [Choose:

1) “Want to get even more out of your [insert business name + product/service]? Try this: [Insert something easy and free that clients/customers can do to enhance the benefit of using your product/service, but not take away from the primary benefit of your product/service. Bonus points if your tip references a fellow, non-competitive brand or business you can tag/@mention to increase the possibility of cross-promotion.] or

2) “Want to know what the experts know? Check out this [insert, ie: article, blog post etc.] featuring Insider Tips c/o yours truly and [insert 2-3 completementary but non-competitive industry-leaders whose expertise you’re sharing] so you can get the most out of your [insert product/service] experience!]]

• A simple graphic you create “teasing” the Insider Tip or featuring the partner/resource your post highlights
• A fun photo of you that hints at “pulling back the curtain” or “telling a secret”

I’ll file this one under “Things I’m trying to learn to do”. Thoughts?

• A simple graphic you create featuring the quote as a text overlay
• A lighthearted photo that shows you growing or “going with the flow”
• A side-by-side photo comparison that shows you starting (ie: trying) and then finishing something (ie: succeeding)

Not sure if [insert product/service, ie: “a professional event planner”] is right for you? Take this quiz: 1. You [insert common problem your product/service solves] 2. You [insert problem] 3. You [insert problem]. If you answered “Yes!” to any of those questions, then we should talk!

• A photo of you thinking or “questioning” (ie: asking a question, hands/arms up in “Why?”)
• A simple graphic you create highlighting your USP or the 3 problems/solutions you discuss in your post
• A fun/funny photo showing someone struggling with one of the challenges your post addresses (Note: Always get permission to share photos of other people on social media, unless you’re using a photo you own or a stock photo you’ve purchased.)

Okay, so –> stating the obvious: I’m obsessed with all things [insert your industry, ie: “flower arranging” or “dog training”].

If you share my passion, check out these resources. They’re my go-to to get my [insert industry] fix: [insert 2-3 tags, @mentions or links for top, non-competitive leaders or resources in your industry that your followers might find helpful].

Do you have a fave place for [industry] info and inspo? Share!

• A photo of you
• A photo of you reading (ie: a book, a mobile device or your computer)
• A photo that represents your industry (ie: a bouquet of flowers for a florist or a cute dog for a dog trainer)
• A simple graphic you create featuring the words “A few of my favorite things…” as a text overlay or highlighting the resources you mention in your post

🎧🎧🎧 Today’s playlist at [insert business name]? Well, I’m/we’re rocking out to [insert popular, recognizable, funny or strange song title(s)] right now. What are you listening to?

• A photo of you with headphones on
• A (more fun) photo of you and/or your team or family “rocking out” (ie: dancing)

T-minus [insert, ie: 2-days] until [insert offering, inc. promo and benefit], folks! Don’t miss it. [Insert CTA with a sense of urgency, ie: “Only room for a limited number of new members, so get on the waitlist now!”]

• A simple graphic you create providing information about your new offering
• A photo of you (and/or your team) “celebrating” (ie: high-five, thumbs-up, or with a party hat and streamers)
• A photo of you “counting down” (ie: watching a clock or with an hourglass)