In the 2023-2024 real estate market, keeping a lively and useful social media presence is a must for finding new clients and keeping the old ones happy. But juggling social media accounts can be overwhelming, especially for busy real estate agents. That’s where we, at Social Marketer, step in. With our custom social media management and handling services for Realtors and real estate agencies, we’re ready to help you create a professional online presence that shows off your expertise and connects with your local target audience.
1. Crafting Custom Content to Suit Your Specific Audience and Local Market
At Social Marketer, we know that your audience and local market are special. Our skilled team will collaborate with you to make content that hits the mark with your particular audience and highlights your local market knowledge. We do this by thoroughly reviewing your current social media standing and crafting a strategy that fits your brand like a glove. For example, if you’re a whiz with luxury homes, we’ll make content that spotlights the features and perks that high-end buyers love. This could include showing off smart home features, green building techniques, custom designs, or energy-saving aspects – all things that luxury home buyers find attractive. As the famous marketing guru, Gary Vaynerchuk once said, “Content is king, but context is god.”
2. Professional Social Media Posts: Captions, Graphics, Videos
The rising importance of visual content today means having professional, catchy graphics and videos on your social media profiles is essential. Our team crafts eye-catching posts, complete with engaging captions, custom graphics, and video content. To illustrate, if you’ve recently closed on a dreamy property, we can whip up a snappy carousel post on Instagram that showcases the property’s features. We’ll pair this with a carefully penned caption that shows off your real estate savvy. We can also include real-world snapshots of your day-to-day work, happy client photos, or quick video clips of property walkthroughs. All of this helps to build trust and give your followers a peek into the real you.
3. Regular Posting Schedule to Keep Your Online Presence Fresh and Exciting
Being consistent is the secret sauce to social media success. We make sure your social media accounts are regularly updated with fresh, relevant content, keeping your audience engaged and in the know. For instance, we can come up with a posting schedule that includes weekly market updates, new property listings, and glowing client testimonials. Adding to this, we can introduce themed posts, such as ‘Market Monday’ or ‘Testimonial Tuesday’, to give your audience something to look forward to. This also makes your content more predictable and, therefore, more engaging. This approach is backed by a study from the Content Marketing Institute that states, “91% of the most successful content marketers agree that their organizations are realistic about what content marketing can achieve.”
4. Review and Approval Process for All Content, Making Sure It’s Up to Your Standards
We value your input and want you to feel comfortable with what goes out on your social channels. So, we give you the opportunity to pre-approve all content before it goes live. This way, you get to ensure that every post aligns with your brand and meets your standards. For example, if a certain post doesn’t quite reflect your brand, you can request revisions before it’s published. This back-and-forth process ensures that you stay in the driver’s seat of your online presence. Marketing expert Neil Patel confirms this approach, stating, “Social media is about the people, not about your business. Provide for the people, and the people will provide for you.”
5. Easy Sign-Up and Flexible Subscription Plans with No Long-Term Contracts
We get that flexibility is key for busy real estate professionals. So, we’ve made our sign-up process simple, and our subscription plans adaptable to your changing needs. If you’re not sure which plan would suit you best, we offer personalized consultations to help you decide. As your business grows, you can easily upgrade your subscription to unlock more features and benefits. According to Buffer, “85% of small businesses say that social media has helped them grow their business.”
6. 14-Day Money-Back Guarantee for Your Peace of Mind
We stand by the quality of our services and want you to feel confident trying them out. That’s why we offer a 14-day money-back guarantee. If you’re not happy with our services within the first 14 days, we’ll refund your payment, no questions asked. This means you can try us out without any risks, knowing you have a safety net.
7. In-Depth Analytics and Reporting to Assess Your Social Media Success
Tracking your social media performance is critical for keeping your strategy effective. We provide detailed reports and insights on your social media activity, helping you make informed decisions to optimize your strategy. For example, we keep an eye on key metrics like engagement, reach, and conversions to gauge the effectiveness of individual posts and overall campaigns. This allows you to see what’s working and what needs tweaking. Social media expert Mari Smith explains the importance of this, stating, “In today’s modern digital age, data is the new oil.”
8. Boosted Online Visibility and Brand Recognition
Our targeted content and strategies help to ramp up your online visibility, making it easier for potential clients to find you. With the right mix of organic and paid strategies, we can broaden your social media reach and brand awareness, leading to more inquiries and business opportunities.
9. More Time for Your Core Business of Buying and Selling Real Estate
With Social Marketer handling your social media management, you get to devote more time to what you do best – helping clients buy and sell properties. You can focus on your core business without fretting about managing your social media presence. Real estate mogul Barbara Corcoran confirms this idea, stating, “Don’t you dare underestimate the power of your own instinct.”
10. A Team of Experienced Content Specialists Up-To-Date with Social Media Trends
Our team of content specialists is dedicated to staying current with industry trends. This ensures your social media strategy remains fresh and effective. By using the latest tools, techniques, and platform updates, we keep your content appealing and engaging for your audience.
11. Building Lasting Relationships through Active Audience Engagement
One of the secrets to social media success in real estate is nurturing strong relationships with your followers. Engaging with your audience through likes, comments, and shares builds lasting relationships that can lead to repeat business and referrals. At Social Marketer, we assist in this process by crafting content that inspires your audience to interact with your posts and share them with their network, thus extending your reach. As social media consultant, Jay Baer, emphasizes, “Make your marketing so useful people would pay for it.”
12. Fostering Community Spirit with User-Generated Content
User-generated content is a fantastic way to foster a sense of community and build trust with your audience. We can help you launch campaigns that invite clients to share their own experiences, photos, or videos about their real estate journey. This not only gives you more content for your social media accounts but also helps foster an emotional connection with your audience. As marketing specialist, Dan Gingiss, puts it, “If you create a memorable customer experience, they will create the content for you.”
13. High-Quality Visuals for Compelling Real Estate Social Media Marketing
We know that great visuals can hook potential clients. Our team can help you create:
- Professional photos: High-quality property images that stand out from the crowd.
- Custom graphics: Attractive, shareable graphics to enhance your posts.
- Video content: Engaging videos like virtual property tours or market updates to keep your audience interested.
- Consistent branding: A unified visual brand across all platforms to build brand recognition and trust.
- Visual storytelling: Content that tells a story and highlights the unique selling points of a property or your real estate services.
Photography guru, Chase Jarvis, emphasizes the impact of good visuals, saying, “The best camera is the one that’s with you. Images aren’t about dynamic range and megapixels. They’re about stories and moments.”
14. Leveraging Client Testimonials and Successes on Social Media
Client testimonials and success stories are gold when it comes to building trust and credibility. We can help you create content that:
- Shares testimonials: Showing your commitment to client satisfaction.
- Highlights successful transactions: Showcasing your solid track record.
- Celebrates milestones: Sharing important milestones to demonstrate your experience and success.
- Features client stories: Sharing personal stories from happy clients to create a connection with your audience.
- Collaborates with clients: Partnering with clients for interviews or guest posts for added insights and perspectives.
Author and marketing consultant, Brian Solis, underscores the power of testimonials, stating, “In an era of connected consumerism, every bit of the customer journey is part of the marketing strategy.”
15. Building a Strong Online Reputation as a Realtor
A positive online reputation is critical in the real estate industry. We can help you establish and maintain a strong reputation by:
- Encouraging reviews: Prompting satisfied clients to leave reviews and share their experiences boosts your online reputation.
- Creating positive content: Developing content that underscores your expertise, successes, and commitment to client satisfaction.
Reputation management expert, Andy Beal, affirms the importance of online reputation, saying, “Your brand is not what you say it is, it’s what Google says it is.”
16. Enhanced Engagement with Social Media Stories
The power of social media stories on platforms like Instagram and Facebook can’t be understated. They provide a unique way to engage your audience and offer behind-the-scenes insights into your real estate business. At Social Marketer, we can help you craft compelling stories that take viewers on a journey – from property tours to closing celebrations.
17. Event Promotion for Increased Visibility
Promoting local events or open houses on social media is an excellent way to create buzz and attract potential clients. We help you leverage these opportunities by crafting engaging posts that inspire your audience to attend and share these events with their network.
18. Offering Expertise through Educational Content
Sharing educational content, such as market trends, home staging tips, or mortgage advice, positions you as a trusted expert in your field. We can assist in creating engaging and valuable content that meets your audience’s informational needs, encouraging them to turn to you when they’re ready to make a move. As marketing expert Ann Handley explains, “Good content isn’t about good storytelling. It’s about telling a true story well.”
19. Highlighting Community Involvement to Foster Trust
Your involvement in the community can greatly boost your reputation and foster trust with your audience. We can help showcase your community activities, from sponsoring local events to participating in charity drives, strengthening your connection with your audience. Marketing guru Seth Godin states, “People do not buy goods and services. They buy relations, stories, and magic.”
With our range of services, Social Marketer aims to make social media management a breeze for real estate professionals. Saving you time, effort, and money, we focus on enhancing your online presence and building meaningful relationships with your audience.
Ready to transform your real estate social media marketing? Visit x.com to learn more about our services or start a free 7-day trial today. Experience the Social Marketer difference and join the growing number of Realtors enjoying tangible results through our real estate social media posting and management services.
Sample Real Estate Social Media Captions:
Post showcasing a new listing:
- “🏡 Just Listed! This stunning 4-bedroom home in [neighborhood] is a dream come true! With an open floor plan, modern kitchen, and spacious backyard, it’s perfect for both entertaining and family life. Don’t miss your chance to call this place home! Schedule a private showing today. #JustListed #NewListing #DreamHome”
Post highlighting a recent success:
- “🎉 We are thrilled to announce that we just helped another happy client sell their home in record time! Congratulations to the Smith family on the sale of their beautiful home. 🏡 Are you thinking about selling your property? Contact us today for a free consultation! #RealEstateSuccess #Sold #HappyClient”
Post sharing market insights:
- “📈 Curious about the current real estate market in Kansas City? Check out our latest blog post for an in-depth look at the trends and stats that are shaping our local market. Stay informed and make smart decisions when buying or selling your home! #KansasCityRealEstate #MarketUpdate #RealEstateTrends”
Post celebrating a milestone:
- “🎉 Today marks our 10th anniversary as a real estate professional in Kansas City! A huge thank you to all our clients, friends, and colleagues who have supported us on this journey. We couldn’t have done it without you! Here’s to many more successful years ahead. #RealEstateAnniversary #ThankYou #Milestone”
Post featuring a client testimonial:
- “💬 “We couldn’t have asked for a better Realtor to guide us through the home-buying process. Their dedication, expertise, and patience made our experience truly exceptional. Thank you!” – The Johnsons
Post sharing a home improvement tip:
- “🔨 Home Improvement Tip: Give your kitchen a fresh, updated look by painting your cabinets! This simple DIY project can have a huge impact on the overall feel of your space. Choose a neutral color for a classic look or opt for a bold hue to make a statement. #HomeImprovement #DIY #KitchenMakeover”
Post promoting a local event:
- “🎈 Don’t miss the annual [Local Event] happening this weekend in Kansas City! It’s a great opportunity to enjoy delicious food, live music, and family-friendly activities while supporting local businesses. See you there! #LocalEvent #KansasCity #SupportLocal”
Post highlighting a neighborhood feature:
- “🌳 Did you know that [Neighborhood] boasts one of the best parks in Kansas City? [Park Name] offers scenic walking trails, playgrounds, and picnic areas, making it a favorite spot for residents to unwind and enjoy the outdoors. #NeighborhoodHighlight #KansasCityParks #LoveWhereYouLive”
Post providing a real estate tip for buyers:
- “💡 Home Buyer Tip: Before starting your house hunt, get pre-approved for a mortgage. This will give you a clear idea of your budget and show sellers that you’re a serious buyer, potentially giving you an advantage in a competitive market. #HomeBuyerTip #RealEstateAdvice #PreApproval”
Post showcasing your involvement in the community:
- “🤝 We’re proud to support [Local Nonprofit] and their efforts to make a positive impact in our community. This month, we’re donating a portion of our commissions to help fund their important programs. If you’re thinking about buying or selling a home, now is the perfect time to make a difference! #GivingBack #CommunitySupport #RealEstateWithAPurpose”
By partnering with Social Marketer, you can enjoy the benefits of a tailored real estate social media strategy that helps you grow your real estate business in your city. Our experienced team of content specialists will work with you to create engaging, high-quality content that showcases your expertise, builds trust with your audience, and fosters long-term relationships. Reach out to us today to learn more about how our real estate social media management services can help you achieve your goals.
About the Author:
Brent Purves is a social media consultant and the director of Social Marketer, a leading provider of white label social media management services. With over 20 years of experience in the digital marketing industry, Brent has a passion for helping startups and agencies grow and thrive with the help of expert social media management.
Custom Social Media Management Services for Realtors Canada USA https://t.co/ooCzdvpSvp Discover the time and money saving benefits of Social Marketer’s personalized real estate social media content and posting services for busy Canadian and American Realtors. #realestatesocial pic.twitter.com/dw3C0CBGAU— Social Marketer - Social Media Management (@socialmrktr) May 26, 2023