Instagram Stories are great, especially for businesses trying to build brand awareness, grow an engaged following and create meaningful relationships. That is, to get a target audience to know, like and trust you.
And they’re easy to do!
Stories are just another way to share your content on Instagram. They’re made up of photos and/or video clips (15 seconds max.) and show in 9:16 portrait-style.
The fun part? They can be jazzed-up with filters, text and stickers, as well as engagement tools to help new people discover your content. And unlike regular posts, they reside outside your Gallery and disappear after 24-hours, unless they’re Archived or saved to your Highlights.
In this FREE GUIDE, Amanda from the Social Marketer team walks through the creation of a simple Instagram Story. Follow along with her to create your own too!
- Using the Instagram app
- Choosing photos and videos
- Adding stickers, text, tags and more
- Sharing and archiving your Stories
- Creating Stories Highlights
And then once you’ve mastered the ins-and-outs, you can begin to include Instagram Stories in the social media strategy for your business.